Press Release

Standard 21: Define Advertising and list types of media that businesses use to reach potential customers

What is a press release?

Can news reporters always be present when something "news-worthy" happens?
Who will report if the newsperson is not available?

In any business or organization there may be some news-worthy happenings that you may need to write yourself and email to the media to see if they believe their audience would be interested in what you have reported on.

For Example:  If I own a dentist office and we get hire an extra dentist to our staff, the community might be interested in this information.

Or, if my company or organization collected warm coats for school children that needed them, that might be the kind of positive news that media might want to print or broadcast.

Writing press releases is part of the job description of public relations.

Remember!  Due to the ease of sending press releases via email, publishers receive an abundance of press releases, so yours needs to really stand out and grab their attention from the beginning!



See samples below for formatting guidelines:

HHS DECA Press Release Sample
Sample 2

Notice each are written in 3rd person!


Who produces a press release?
Who uses the press release?

Assignment:
Time to create your own press release!
Create a press release for one of the following topics...

1. Summer Experience
2. Start of School
3. Olympics or recent Tomcat game
4. An event of your choice (confirm topic with Mrs. Davis)

Create on a Google Doc and send as an attachment in an email to julie6davis@gmail.com

Grading Rubric for Press Release: 30 points Total
2 Points - FOR IMMEDIATE RELEASE
2 Points- Headline
2 Points - Location/Date

Lead Paragraph:
2 Points- Who?
2 Points- What?
2 Points- Where?
2 Points- When?
2 Points-Why?
2 Points- How?

2 Points - Supporting paragraph details
2 Points- Boiler Plate
2 Points- Contact Info (yours)
2 Points- ###
2 Points- Word count

Be sure to write in "Third Person" point of view.  Click this link to review:

The Marketing Mix

Standard 20:  Describe the components of the marketing mix (i.e., price, promotion, product, and place).



You will need your textbook and a sheet of paper for taking notes.

Opening Assignment:

1. On your paper list the seven core functions of marketing.
2. Name 3 companies that do a good job marketing to you so that you buy their products.
3. What specific products did you buy from them?
4. What about their marketing won you over?

Objectives:

• Describe how marketers use knowledge of the market to sell products
• Compare and contrast consumer vs. organizational markets
• Explain the importance of target markets
• Explain how each component of the marketing mix contributes to successful marketing

Take notes as we go through the following PowerPoint lesson.
Lesson 1.3 PowerPoint

 

 

Real-World Application worksheet 

Take a few minutes to read the scenario.  From the reading answer the questions on your own paper.  

 

Marketing Mix Research

1. Go to Marketingteacher.com  
2. Click on "marketing mix" from the menu on left
3. There are several well-known businesses listed under it
4. Select one and be prepared to give an oral report about that company's marketing mix.

Review Key Concepts

1. Answer questions 1-3 on your paper as an exit ticket.  
2. When you are finished put your paper in the tray.
3. Put your textbook back on the shelf in numerical order. 

DECA Idea Challenge Report Alternative

Use the attached document to prepare a 2 page research paper on the topic of "Repurposing Plastic Bottles."

This report should be typed and submitted to me by 3:00 pm Wednesday, November 18.

The attached checklist is using MLA formatting which you will use in future classes and college.

You may use my thesis statement and supporting paragraph topics.  It must be about "Recycling or Repurposing Plastic Bottles."

Sample Research paper

Instructions/Checklist




Section 1 - Introduction paragraph with thesis statement as LAST sentence in the introductory paragraph. (start with a hook introducing the topic of the need to recycle or repurpose cardboard.)
Section 2 - Transition into supporting paragraph1 (possibly talking about one idea for repurposing)
Section 3 - Transition into second supporting topic (possibly paragraphs about another use for cardboard)
Section 4 - Transition into third supporting topic (possibly paragraphs about a third use for cardboard)
Section 5 - conclusion - sum up your information in a closing paragraph
 

1. Reread each paragraph to make sure that each sentence makes sense and adds valuable information that is not repeated.  
2. Check grammar and spelling
3. Check punctuation 
4. Now cut all of your sources and put them in order on a last page titled "Works Cited" (see the sample research paper link to see what your final product should look like... including heading, title and page numbers)
5. When you have checked your work, share and send to me in an email to julie6davis@gmail.com

Economic Benefit of Marketing

Standard 1: Define marketing and describe the marketing benefits derived from each economic utility (form, time, place, possession, and information).  Discuss how each benefit adds value to products and services

Opening Assignment

Focus on the meaning of the following terms and definitions that are important to marketing and business as you copy them on a sheet of paper.  Be prepared for a quiz at the end of the lesson.  These should be part of your "Terms" section of your binder.

1. marketing - the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers
2. marketing concept - the idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business
3. customer relationship management (CRM) - is an aspect of marketing that combines customer information with customer service and marketing communications to allow companies to serve their customers as efficiently as possible
4. form utility - involves changing raw materials into usable goods or putting parts together to make them more useful
5. place utility - having a product where customers can buy it
6. time utility - having a product or service available at a certain time of year or convenient time of day
7. possession utility - the exchange of a product for money
8. information utility - communication with the customer

When finished read over pages 12-15 in your text book.

Core Functions Quiz

Get out another sheet of paper and put the correct heading at the top.
Number from 1-7.

What is This?

Click on the game to see if you can guess the following objects.

Today we are going to be looking at how the seven functions of marketing add value to a product.  This added value in economic terms is called UTILITY.  Utilities are the attributes of goods or services that make them capable of satisfying consumers' wants and needs. 

Why do I need to know this?

Read over these questions.  We will revisit them after the lesson to see if we have answered them.

1. What is the benefit of marketing?
2. Who does it benefit?
3. How does marketing benefit the customer?
4. How does marketing benefit the business owner?
5. How does this affect me?

Now click on the power point below and let's get started.

 

Lesson 1.2  The Importance of Marketing PowerPoint

Complete the graphic organizer as you work through the presentation.

Sticks and Stones

Watch the following article about a small hobby that turned into big business and how marketing made it happen.

Sticks and Stones News Video

Back to our beginning questions:  Why do I need to know this?

Let's see if we can answer these questions now:

1. What is the benefit of marketing?
2. Who does it benefit?
3. How does marketing benefit the customer?
4. How does marketing benefit the business owner?
5. How does this affect me?

Now, click on this link to answer questions about Sticks and Stones path to success.
Follow the directions on the worksheet to email your answers to me.
To review the video transcript click this link.

 

Lesson Review Quiz

Go to kahoot.it .
Let's play together.  Winner gets bonus points on today's assignment!

The World of Marketing

19) Define the term marketing, and describe the seven functions of marketing (distribution, financing, marketing information management, pricing, product/service management, promotion, and selling).  Cite examples of prominent or local companies' marketing campaigns, argue for the importance of marketing as part of a business's strategy to increase revenue.

Opening Assignment

1. Get your assigned text book and begin looking over section 1.1 (Notice the pictures, bold words, colored text, captions, etc. on pages 4-11)
2. On your own sheet of paper predict what you think this section in chapter 1 will be about.

Introduction

What is your favorite fast food restaurant? Favorite menu item?
Let's list all the different ways you encounter marketing messages each day.
Why do you think that marketing is everywhere in society?

Throwback Marketing

Watch these two similar 70's Burger King commercials...

Now look at a recently released Burger King commercial.

What are some differences between the styles of advertising?
Who would you say Burger King is targeting?  How do you know?
What are some other businesses of marketing that might be targeting you?
In what ways do marketers try to get your attention?
Why do they want to get your attention?
How does that help them?

Objectives

• Describe the scope of marketing
• Describe each marketing core function
• Explain the marketing concept 

DECA Connection 

Look at the Performance Indicators (bullet items) on page 5.  These are the concepts that you will learn in chapter 1 that could be used to solve a problem in a real world situation (that we will look at later.)

For now, write these on your paper and watch for them as we go through chapter 1.

Lesson Share

Let's look through this lesson using the PowerPoint.

What did you learn?  Tell me about it.

1. On the back side of the graphic organizer handout, list 3 new things that you learned in the section about marketing.  
2. After that, number your paper 1-7 and write the functions illustrated by example business activities.

Return your book to the cart in numerical order and turn in your paper to the appropriate tray.

Piper Jaffray Teen Survey

Click on the link below to take the survey about your opinions as a teen.  It might take about 20 minutes.  The results of the national survey will be shared at a later date.

Once you click on the link, click the button "Take the Survey Now"

Piper Jaffray Teen Survey Link