The World of Marketing

19) Define the term marketing, and describe the seven functions of marketing (distribution, financing, marketing information management, pricing, product/service management, promotion, and selling).  Cite examples of prominent or local companies' marketing campaigns, argue for the importance of marketing as part of a business's strategy to increase revenue.

Opening Assignment

1. Get your assigned text book and begin looking over section 1.1 (Notice the pictures, bold words, colored text, captions, etc. on pages 4-11)
2. On your own sheet of paper predict what you think this section in chapter 1 will be about.

Introduction

What is your favorite fast food restaurant? Favorite menu item?
Let's list all the different ways you encounter marketing messages each day.
Why do you think that marketing is everywhere in society?

Throwback Marketing

Watch these two similar 70's Burger King commercials...

Now look at a recently released Burger King commercial.

What are some differences between the styles of advertising?
Who would you say Burger King is targeting?  How do you know?
What are some other businesses of marketing that might be targeting you?
In what ways do marketers try to get your attention?
Why do they want to get your attention?
How does that help them?

Objectives

• Describe the scope of marketing
• Describe each marketing core function
• Explain the marketing concept 

DECA Connection 

Look at the Performance Indicators (bullet items) on page 5.  These are the concepts that you will learn in chapter 1 that could be used to solve a problem in a real world situation (that we will look at later.)

For now, write these on your paper and watch for them as we go through chapter 1.

Lesson Share

Let's look through this lesson using the PowerPoint.

What did you learn?  Tell me about it.

1. On the back side of the graphic organizer handout, list 3 new things that you learned in the section about marketing.  
2. After that, number your paper 1-7 and write the functions illustrated by example business activities.

Return your book to the cart in numerical order and turn in your paper to the appropriate tray.