The Marketing Mix

Standard 20:  Describe the components of the marketing mix (i.e., price, promotion, product, and place).



You will need your textbook and a sheet of paper for taking notes.

Opening Assignment:

1. On your paper list the seven core functions of marketing.
2. Name 3 companies that do a good job marketing to you so that you buy their products.
3. What specific products did you buy from them?
4. What about their marketing won you over?

Objectives:

• Describe how marketers use knowledge of the market to sell products
• Compare and contrast consumer vs. organizational markets
• Explain the importance of target markets
• Explain how each component of the marketing mix contributes to successful marketing

Take notes as we go through the following PowerPoint lesson.
Lesson 1.3 PowerPoint

 

 

Real-World Application worksheet 

Take a few minutes to read the scenario.  From the reading answer the questions on your own paper.  

 

Marketing Mix Research

1. Go to Marketingteacher.com  
2. Click on "marketing mix" from the menu on left
3. There are several well-known businesses listed under it
4. Select one and be prepared to give an oral report about that company's marketing mix.

Review Key Concepts

1. Answer questions 1-3 on your paper as an exit ticket.  
2. When you are finished put your paper in the tray.
3. Put your textbook back on the shelf in numerical order.