Intro to Advertising

Standard 21:  Define advertising and list types of media that business use to reach potential customers.  Analyze sample advertisements, describe the purpose of the ads, and evaluate the decision regarding which medium (TV, radio, social media, billboard, magazine, newspaper, or other) was chosen in terms of market reach.

Opening Assignment

Describe your favorite TV commercial? Who is the company?  What are they promoting or selling? Why is it your favorite?
Read the chapter opener (visual literacy) on page 438.
How do you think a business decides what to spend and where to advertise its goods and services?




Chapter 19 PowerPoint

Institutional Advertising A

Institutional Advertising B

Institutional Advertising C 

Clever Advertising

Group Activity

Each group will read and create a power point including pictures to present the types, descriptions, as well as the advantages and disadvantages of the following types of media:

• Group A: Print media - Newspaper Advertising (pages 442-443)
• Group B: Print media - Magazine & Direct-Mail Advertising (page 444-445)
• Group C: Print media - Directory, Outdoor, and Transit Advertising (pages 445-446)
• Group D: Broadcast Media - Television & Radio Advertising (pages 446-447)
• Group E: Internet Advertising - (pages 447-449)
• Group F: Specialty Media & Other Advertising Media (pages449-450)

DECA Idea Challenge

The DECA Idea Challenge 2016 mystery item unveiling is here!

Get your creativity moving as you reinvent PLASTIC BOTTLES in just eight days!
Student teams of 3-5 members have until Thursday, November 17, 2016, at 11:59 PM ET to submit their challenge entry.

Assignment for today:

Group Assignments

1. Brainstorm in groups of problems that need to be solved (not like world peace, but like the sun shining in your eyes below your visor, or your mesh top tennis shoes get wet when it rains, etc.)
2. List 5 needs, problems or something that bugs you.
3. From that list think of ways to turn plastic bottles into something totally different. (Try to picture cutting, etc. so that they don't look like bottles.  Think of something you could create with the plastic element.)
4. Turn in the names of  group members, problems that need solving, and plastic bottle uses ideas by the end of the period.
5. Bring as many water bottles as possible next class-time so we can start creating!