Market Research Lesson 1

Standard 22:   Define marketing research and explain the importance of marketing research in making business decisions.

Opening Assignment

What is market research?

Click on the link to the Small Business Administration to find a good definition for market research.  Write on your own paper.


Let's collect some data:
Game- Pepsi or Coke?



Resources*

Click on the above link.  Scroll down to the "Market Research Section.
See the PowerPoint presentation
See the Market Research handout from SBA


Survey Monkey

Assignment

1. Why are you not in DECA?
2. What would attract you to support the Tomcat basketball games? 
3. What would attract you to support the Tomcat football games?
4. What would attract you to support the Tomcat baseball games?
5. What would attract you to support the Lady Tomcat basketball games?
6. What would attract you to support the Lady Tomcat softball games?
7. What would attract you to support the Tomcat soccer games?
8. What would attract you to support the Lady Tomcat soccer games?
9. How could we improve our pep rallies?
10. How could we improve our lunches (realistically)? 
11. Why do you not make all A's on your transcript?

On your own paper create a data collecting instrument.
Grade
Gender
spirit apparel

How Weather Forecasts Affect Sales 

You can make business choices based on the weather.  Click on this video from the weather channel to learn how.

Are Marketers Data Driven?

Read the linked article and summarize each section.



*Resources taken from Mr. George, Marketing Teacher website